Still leading the pack in the race to innovate
How does a mountain bike brand differentiate itself from a number of similar products within today’s global market? Quality. Authenticity. Personality. Collaboration with world class athletes. All are, undoubtedly, grounds for success. Essential for Lapierre is the ability to innovate and to develop. Combine this drive to create new technologies with the desire to exceed expectations, and you’ve got a world class brand.
At Lapierre, our constant, creative inspiration is the best way for us to move forward. We are always proud to introduce our customers to the combined results of years of research, development and field tests. To better ourselves year after year is not an easy task, yet, 2013 already proves to be exceptional. 2013 is set to be a historic year thanks to numerous new products and improvements throughout the range: our stylish XR model - a 29’’ ultra light XC full suspension, and especially due to the launch of the world’s first intelligent suspension system. A revolution developed by Lapierre and its Accell Group partners, ready to incite discussion and probably competition! To innovate is essential. It should, however, be combined with a desire to be integral to the history and evolution of riding through technological contributions.
Ultimately, supported via collaboration with champions, such as Nicolas Vouilloz. Our industry partners strive for the same goals and we all share our expertise to improve ride quality and experience for everyone. As the official partner of Les Gets, our athletes and bikes welcome the opportunity to test themselves in the rugged French Alps. Whether at the Pass Portes du Soleil, or one of the many other events in which we shall participate, we’ll be happy to welcome you.
Your enthusiasm and passion encourages us to explore new opportunities for MTB.